INOV8 Staff

Jack Scott is preparing for his toughest ultramarathon since smashing the Spine Race record in 2024. The UK-based INOV8 athlete will head across The Atlantic in May to race the formidable Cocodona 250 in Arizona, US.

Barkley Marathons is a sporting event like no other. Staged in Frozen Head State Park, Tennessee, USA, the 100-mile suffer-fest sees runners attempt to complete an ultramarathon so tough only 20 people have reached the finish line since 1986. 

Mud. Some runners love it. Some runners hate it. Our running experts serve up 10 tips to beat the mud. It's time to play dirty...

Night-time running anxiety is a considerable barrier to many female trail runners. Keri Wallace looks at the causes and how to overcome this fear.

Check out our ultimate ultramarathon kit list for gearing up for your first event. Includes a full list of mandatory and useful items you may need.

Launched in 2025, the TRAILTALON footwear series is our most versatile ever. But what do the reviewers think? Find out below.

The new TRAILTALON footwear series features our most versatile running shoes ever. Carefully crafted to surf all of earth’s unpredictable terrains, they master soft mud as confidentially as they tame hard trails. But how did we design them? In this Q&A blog post we go behind the scenes with Graham Jordison, our Head of Footwear.

The world's best fitness athletes have landed on Miami for Wodapalooza, the largest fitness festival on the planet. Here’s some insights from our athletes ahead of Wodapalooza 2025.

The Spine Race is widely regarded as one of the world's toughest endurance events and is dubbed 'Britain's most brutal race.'. We catch up with the three INOV8 Athletes about to tackle this colossal course.

Check out our comprehensive list of trail races and ultramarathons taking place in the Peak District in 2025. Warning: you may be spoilt for choice!

Check out our comprehensive list of trail races and ultramarathons taking place in the Lake District in 2025. Warning: you may be spoilt for choice!

Twelve months of sweat, grit and resilience across trails, mountains and gyms worldwide boiled down into one end-of-year blog post.