INOV8

Barkley Marathons is a sporting event like no other. Staged in Frozen Head State Park, Tennessee, USA, the 100-mile suffer-fest sees runners attempt to complete an ultramarathon so tough only 20 people have reached the finish line since 1986. 

Mud. Some runners love it. Some runners hate it. Our running experts serve up 10 tips to beat the mud. It's time to play dirty...

Night-time running anxiety is a considerable barrier to many female trail runners. Keri Wallace looks at the causes and how to overcome this fear.

Launched in 2025, the TRAILTALON footwear series is our most versatile ever. But what do the reviewers think? Find out below.

Alison Young is a professional speaker, writer and host of Blissful Hiker™ Podcast, which has over 100,000 downloads. In this blog she explores the science behind 'taking our time' to saunter, and the benefits of hiking.

The new TRAILTALON footwear series features our most versatile running shoes ever. Carefully crafted to surf all of earth’s unpredictable terrains, they master soft mud as confidentially as they tame hard trails. But how did we design them? In this Q&A blog post we go behind the scenes with Graham Jordison, our Head of Footwear.

The world's best fitness athletes have landed on Miami for Wodapalooza, the largest fitness festival on the planet. Here’s some insights from our athletes ahead of Wodapalooza 2025.

The Spine Race is widely regarded as one of the world's toughest endurance events and is dubbed 'Britain's most brutal race.'. We catch up with the three INOV8 Athletes about to tackle this colossal course.

Twelve months of sweat, grit and resilience across trails, mountains and gyms worldwide boiled down into one end-of-year blog post.

New for 2024, the TRAILFLY and TRAILFLY SPEED shoes are our exciting new additions to the hard-ground trail running category. Check out what independent reviewers have had to say about both new shoes.

Our most technical cross training shoe. Heavy lifting, functional fitness, cardio - the F-LITE MAX does it all.  A high performance gym shoe designed to handle whatever your workout throws at you.

But how did we design it? In this Q&A blog post we go behind the scenes with Luke McConnie, our Senior Footwear Designer. 

Training for a hilly half or full marathon? Read athlete Chris Holdsworth’s hilly road half marathon and marathon training plans. Includes PDF download.