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  1. Lee Demain with a barbell

    5 TOP CROSS TRAINING WORKOUTS TO TRY

    Lee Demain has 13 years of cross training under his belt. Here he lists his top 5 cross training workouts to help you vary up your routine.

    Mar 27, 2025
  2. INOV8 Athlete Taylor Howe

    MEET THE INOV8 ATHLETES AT WODAPALOOZA

    The world's best fitness athletes have landed on Miami for Wodapalooza, the largest fitness festival on the planet. Here’s some insights from our athletes ahead of Wodapalooza 2025.

    Jan 22, 2025
    Jack Scott in the snow at the 2024 Spine Race

    INOV8 REVIEW OF THE YEAR – 2024

    Twelve months of sweat, grit and resilience across trails, mountains and gyms worldwide boiled down into one end-of-year blog post.

    Dec 23, 2024
    Dani Speegle – a 5 x CrossFit Games athlete

    GYM SUPERSTAR DANI SPEEGLE RETURNS TO INOV8

    She’s back! Dani Speegle – a 5 x CrossFit Games athlete and one of the fiercest competitors in the sport – has rejoined INOV8.

    Dec 17, 2024
    Hybrid athlete swinging from gym hoops

    HYBRID TRAINING FOR BEGINNERS: HOW TO BUILD YOUR PERFECT HYBRID TRAINING SPLIT

    Discover how to start hybrid training as a beginner, the benefits, and steps to create a personalised hybrid training split.

    Dec 05, 2024
    Hybrid athlete running

    HYBRID TRAINING: YOUR ULTIMATE GUIDE TO TRAINING LIKE A HYBRID ATHLETE

    Think hybrid training might be for you? We go through everything you need to know to become a hybrid athlete, and how you can benefit from a hybrid training programme.

    Nov 20, 2024
    Lee Demain performing an overhead kettlebell lunge

    LEE DEMAIN’S 40 WORKOUTS IN 40 HOURS CHALLENGE

    To celebrate his 40th birthday, Lee in our Ecommerce team took on an epic workout challenge: one workout per hour, for 40 hours straight.

    Nov 07, 2024
    INOV8 F-LITE MAX

    BEHIND THE DESIGN - F-LITE MAX

    Our most technical cross training shoe. Heavy lifting, functional fitness, cardio - the F-LITE MAX does it all.  A high performance gym shoe designed to handle whatever your workout throws at you.

    But how did we design it? In this Q&A blog post we go behind the scenes with Luke McConnie, our Senior Footwear Designer. 

    Oct 30, 2024
    2 FULL BODY WODS TO TRY IN THE F-LITE MAX

    2 FULL BODY WODS TO TRY IN THE F-LITE MAX

    Two challenging full body workouts from Griffin Roelle and Amanda Fischer that showcase the versatility of the F-LITE MAX all round training shoe.

    Oct 9, 2024
    Shelby Neil doing a hand stand

    SHELBY NEAL JOINS TEAMS INOV8

    Already making waves in the CrossFit world, Shelby Neal from Wake Forest, NC, brings infectious enthusiasm to team INOV8. Whilst we know her as a talented athlete, she also works full-time as a chemical engineer. Read on to find out more about Shelby as she aims for the top!

    Jun 24, 2024
    Behind the design of the new f-fly

    BEHIND THE DESIGN – F-FLY

    20 years in the making, the new F-FLY brings together everything we have learned over the past two decades, culminating in the ultimate hybrid training shoe for those who love lightweight footwear.

    Mar 05, 2024
    blue prints of the new bare-xf

    BEHIND THE DESIGN - BARE-XF

    20 years in the making, the new BARE-XF brings together everything we have learned over the past two decades, culminating in the ultimate barefoot training shoe. In this blog post we take you behind the design of the BARE-XF in a Q&A with our Head of Footwear Graham Jordison, who has worked for INOV8 since day one back in 2003!

    Feb 23, 2024
    BARE-XF barefoot training shoes

    12 EXERCISES FOR TRAINING IN BAREFOOT SHOES

    There are several benefits to training in a barefoot shoe (like the new BARE-XF) and here are 12 exercises to get you started on your barefoot training journey.

    Feb 01, 2024