Release the shackles, empower your physical and mental fitness, and unlock the potential inside.
Our new campaign encourages you all to join us in the journey to achieving personal and collective ambitions through sport and exercise.
By unleashing yourself you can run, hike or workout free of stress, burdens and troubles. This is your time to find your flow and revel within it.
Unleash a wild side, unleash untamed adventure, unleash a roar that echoes with the joy exercise brings. Unleash yourself.
Just 150 minutes of exercise each week – as recommended by the government and health experts – will turn the dial. Join us in committing to this goal and collectively we’ll unleash together.
The path to achievement begins with ambition. That path starts here.
Use the hashtags #UnleashYourself and #AmbitionInMotion – and tag us into your posts – to show us what it means to you.
WHAT UNLEASH YOURSELF MEANS TO MEMBERS OF THE INOV8 TEAM
Adam Randles, Business Unit Director: “Unleash Yourself to me is tapping into my full potential, both mentally and physically, on the path to achieving optimal wellbeing. It means embracing my strengths, overcoming limitations, and exploring new possibilities to live a fulfilling life. Mentally, it means releasing self-doubt, practicing mindfulness, and pursuing personal growth – both at work, and home. Physically, it means exercising regularly, maintaining a balanced diet, and prioritizing self-care. Overall, it's about balance and empowering myself to be my best version of in every aspect of life!”
Rosie Watson, Sustainability Manager: “To me it means to tap into a playful side while also running hard in wild landscapes. That includes accelerating through the mud and puddles, whooping down scree or rocky slopes, getting out in the worst weather but still loving it, or pushing that little bit faster at the end of the run for no other reason than the joy of it.”
Luke McConnie, Senior Footwear Designer: “For me, unleashing myself is a process of switching off, unplugging from the daily grind and tapping into my true self. Running is often my ritual for clarity. It's not just about fitness; it's my secret weapon for unlocking creativity. The rhythmic thud of my shoes keeps distractions at bay, allowing me to focus on the thoughts that matter most. As my feet pound the trails, my mind drifts away from the mundane. It's like a mental playground where ideas are born, problems are solved, and dreams take shape.”
Britta Sendlhofer, Marketing Manager for Hike: “We are constantly bombarded by information, with increasing frequency and decreasing ‘depth’ - especially on social media. Together with some pretty big stuff going on in the world right now, it all gets quite overwhelming at times. Unleashing myself from the tech and soaking in the sights, sounds and smell of nature by heading out into the hills with the dogs brings a sense of calm and puts things back into proportion.”
Lee Procter, PR and Comms Manager: “Life stress is real and – as it does to many people – it impacts both my mood and outlook. The best way to rid myself of stress is to run in the hills, preferably on a route that includes a long downhill. Unleashing my legs and letting them fly works wonders for my mental state and results in a happier, more productive outlook.”
Katy Lilly, Business Unit Director: "For me, Unleash Yourself is about freedom of mind and learning to take life a little less seriously! My work and career have always been an important part of my life, which sometimes means it can be hard to switch off. When I'm running or working out at the gym, my mind is completely free of thought and I'm just in the flow! When I've got 90's cheesy pop in my ears and the sun on my face whilst running in the Yorkshire countryside, I'm unleashed – having fun and taking life a little less seriously!"
Nic Locock, Head of Product Development for Footwear: “When innovating and problem-solving during development, times can get challenging. This is what I love about working with product that makes exercise and connecting to nature and people accessible. Ideas and solutions often come when getting lost up a hill, taking in the trail, walking with the dogs, or trying something new and sweating it out in the box. The support and community around this are also great for my mental well-being – to me this is what it means to unleash myself and explore my ambitions through motion.”
Johnny Dodgin, Brand Stores Marketing Manager: “After spending the day at my desk, engaging with our INOV8 brand store audiences, I recognise the importance of shutting down the laptop and making time to move! My love of running means more than just the physical buzz of exercise, it's about mentally resetting so that I arrive home refreshed and ready to be part of a busy family life.”
Katie Jack, Marketing Manager for Gym: “At its core, Unleash Yourself to me is fully embracing authenticity. I think we can all be plagued by self-doubt and fear of the unknown, but unleashing yourself is about chasing your dreams without reservations and being true to yourself. It’s about boldly expressing who you are, your opinions, your perspectives without apology and embracing the, at times, difficult journey of growth. As they say, your worth is not contingent upon someone else’s ability to recognise or appreciate it. I think Unleash Yourself gives you the freedom to train hard, run wild, and be free!”
Leon Young, Head of Product and Innovation for Apparel and Equipment: “As a father of two, and a husband, a great deal of my time (rightly so) is dedicated to family. This, on top of work, means that having the time to reset and ‘unleash’ myself on the trails is vitally important mentally and physically. It ensures I have the right frame of mind to be my best and perform my best, for my family and in my role at work.”
Adrian Hope, Marketing Manager for Run: “It means leaving the stress of life behind for a few hours, escaping into the hills for a run with the dogs, taking in the sounds and sights of nature, resetting my mental state of mind.”
James Nettleton, Business Development Director: "We live so much of our lives in man-made environments. Concrete jungles of roads, buildings and cars. Within a minute of stepping into the hills and heading upwards, I feel unleashed from the shackles of all that order. Free of all that man-made rigidity and free to explore my surroundings."