PRESS RELEASES
Interviews can be arranged on request. Please contact LeeProcter@inov8.com
LATEST RELEASES:
14/03/25
THE NATURAL FIT – INOV8 BEGINS BOLD NEW ERA IN FRANCE
INOV8 is beginning a bold new era in France – a priority market – following an exciting rebrand and radical footwear redesign.
10/03/25
DITCH THE DEVICES AND PLAY DIRTY WITH INOV8
Ahead of Stress Awareness Month (April) and Mental Health Awareness Week (May), sports brand INOV8 has launched a campaign encouraging people to reap the benefits of outdoors fun.
11/12/24
EDY RETURNS AS CEO TO LEAD INOV8 INTO A BOLD FUTURE
INOV8 founder Wayne Edy is back as CEO, leading the brand into an exciting 2025.
21/11/24
INOV8 LAUNCH NEW TRAILTALON RUNNING SHOE RANGE
Sports brand INOV8 has launched its most versatile trail running shoe range ever. The new TRAILTALON series features three exciting models that are built to excel off-road on every type of terrain.
03/10/24
INOV8 TAKES TRAINING TO THE MAX WITH BOLD FOOTWEAR MOVE
Sports brand INOV8 has launched its most technical training shoe ever. The new F-LITE MAX all-rounder is “built bold” for the next-generation needs of gym and fitness athletes.
08/08/24
INOV8 SPONSORS UK'S 'TOUGHEST ROAD MARATHON'
The Lake District running race regarded as the UK’s toughest road marathon is predicting a bright future after landing INOV8 as a new lead sponsor.
06/08/24
INOV8 RECONNECTS RUNNERS WITH THE ROAD
Following a hiatus, INOV8 is re-entering the road running space with a shoe that reconnects runners to the road.
25/04/24
INOV8 LAUNCHES HIKE FOOTWEAR INSPIRED BY MOUNTAIN GOATS
Sporting pioneers INOV8 have launched its 2024 ROCLITE collection, with a split hoof rubber cleat pattern that's inspired by mountain goats.
27/03/24
INOV8 EXPANDS OUTDOOR SPECIALTY SALES NETWORK
We're proud to announce the appointment of two dynamic US independent sales agencies to our network of outdoor, running and sports specialists.
14/04/24
INOV8 LAUNCHES NEXT-GENERATION FITNESS SHOE
The BARE-XF and F-FLY feature the biggest and most exciting design enhancements in the company’s 20+ year history.
14/03/24
NEW SPORTS STORE TO OPEN IN YORK
INOV8 will open its doors on High Ousegate this Saturday (March 16), creating six new jobs and filling the property vacated by Costa Coffee.
14/02/24
INOV8 UNVEILS NEXT GENERATION TRAIL RUNNING SHOES
We're proud to unveil our next generation hard-ground trail running shoes: the TRAILFLY and TRAILFLY SPEED.
01/02/2024
NEW INOV8 STORE OPENS IN SHEFFIELD
INOV8 Sheffield opened in Dyson Place, off Sharrow Vale Road, today (February 1), creating five new jobs.
18/01/24
INOV8 ATHLETE JACK SCOTT SMASHES 268-MILE SPINE RACE RECORD
The INOV8 athlete completed the 268-mile winter race, widely regarded as one of the toughest endurance events in the world, in an astonishing time of 72 hours 55 minutes.
04/01/24
INOV8 LAUNCHES SHOE 20 YEARS IN THE MAKING
The MUDTALON SPEED is the first shoe to launch from our radical new 2024 footwear collection that headlines INOV8's first-ever rebrand.